Why does creative matter so much?
If you spend any time on Facebook or Instagram, you would have noticed that 90-70% of your screen is taken up by graphics such as images or videos.
This means that what you display is extremely important, and you only have a split second to capture someone’s attention.
Facebook’s algorithm is so good that it has the power to pick up someone’s age, race, and what they are doing in your image, and this plays a big role in who Facebook will show your ads to. So don’t underestimate the power of your images.