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When it comes to running successful advertising campaigns, many businesses often overlook a critical factor, which is the conversion rate of their website. While numbers from platforms like Facebook Ads and Google Ads Manager provide valuable insights, they can only tell part of the story. An important metric that deserves
Scaling your Facebook ads is essential for increasing reach, improving conversion rates, and optimising your campaign’s performance. When done correctly, it helps your ads reach a larger audience without losing their effectiveness. There are two primary methods to achieve this: vertical scaling and horizontal scaling. Vertical Scaling Vertical scaling involves
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